Liverpool is a city of immense diversity and character. High quality arts and cultural events happen year-round, transforming and evolving social capital for residents and communities. These happenings also boost visitor numbers, attract international attention and give the city competitive advantage in terms of places to live, work and play. This is evidenced by reports such as Liverpool being the second happiest city to work in, with 75% employee satisfaction, and being ranked ESPN’s greatest sporting city.
Several researchers and experts have stressed how important events such as European Capital of Culture are as catalysts for urban regeneration and the positive impacts that come with this. Since 2012, £6.3bn of construction activity has been happening around Liverpool. This has opened over 70,000 jobs, built over 14,000 new homes and has seen £70m placed into school programmes. Liverpool City Region’s visitor economy is now worth £4.3bn, and last year welcomed over 62m visitors which supported over 51 500 tourism jobs.
“Events, the arts and cultural activity have always been integral to the character of this city. This sector gives us an individuality and resonance far beyond these shores. We are proud of the diversity and the range of cultural organisations that are based here in Liverpool… Whom produce a distinctive and compelling cultural offer that brings hundreds of thousands of visitors to the city, whilst also generating enormous civic pride.”
Joe Anderson, Mayor of Liverpool.
Liverpool has now become the 5th most visited UK destination for overseas visitors. Long-term trends show there has been a 55.9% growth in the economic value of the visitor economy from 2009-2016, with a 47% growth in day visitors for the same period. The city continues to develop as a major growth sector, your business could become part of the network which opens doors to key decision-makers and opportunities. The Mayoral 100 Club invites you to take a thrilling journey which celebrates the city’s position at the epicentre of UK art, culture, fashion, business and sport. Find out more here.