Liverpool is a city which is constantly growing, whether it’s a new local business or an international hotel chain expanding their portfolio in the city. With the news that Radisson RED – a lifestyle brand for the millennial mindset who are selective in their locations – is coming to Liverpool’s Lime St, we spoke to Michelle Melia from Radisson Blu to understand her role and what’s on the horizon. Michelle’s role as Cluster Sales Manager for North West sees her secure business and sales under the international hotel brand.
Q: Can you describe Radisson Blu and your role in the organisation?
Radisson Blu has a long and successful history of delivering truly leading edge, stylish and sophisticated hospitality – dating back more than 50 years. Today, Radisson Blu is bigger and stronger than ever. Now, the leading upper-upscale hotel brand in Europe, with more than 380 hotels open or under development around the globe; powerful growth – and a brilliant, dynamic reputation.
My role as a cluster sales manager for the North plays a big part within the organisation. Identifying new business and sales contacts, developing relationships locally and nationally and driving revenue through all channels whilst raising brand awareness.
Q: Tell us about your career journey – how did you come to be Cluster Sales Manager for North West at Radisson Blu?
At the age of 18 I started my first hotel role working as a PA in the sales office for a large chain hotel in Liverpool. I worked my way through many departments learning lots of new skills. When working in the events and sales department it was then I realised just how much I loved working in hospitality and hotels – I decided that this is where I wanted to pursue my career. I worked for the company for 11 years and gradually became a Senior Events Manager. I went on to work for 2 other large hotel organisations where I continued to focus on my long-term goals in becoming a Sales Manager. In September 2017 I was offered the position as Cluster Sales Manager for the Radisson Hotel Group – I am very proud and honoured to work for such a reputable company.
Q: How does Radisson Blu engage with other organisations in the city?
One of the main principals of Radisson Hotel Group is to be active in the community at all levels. I really enjoy working with local businesses, key city stakeholders, local communities and charities driving awareness for the hotel and group and likewise helping them raise their profile in the city. My job is about building long lasting relationships with clients, to achieve this I have become a member of many organisations including Liverpool Chamber of Commerce, Marketing Liverpool, Liverpool Vision, Mayoral Club and Downtown in Business. I attend as many networking events in the city as I can which is a great way to gain new contacts, many of which have become firm friends.
Q: What’s the best thing about your role?
I genuinely love working for Radisson Hotel Group, they have provided me with the training and tools to do my job. I feel lucky to be a part of a fantastic team who have made feel so welcome since I joined over a year ago, the support received from my managers has been nothing short of brilliant. I love the variety of my job, meeting lots of new people and building relationships with local & national businesses. I am stretched and challenged every day ensuring no two days are the same and my inbox is always full of great enquiries about our hotel.
Q: What career advice would you give to the next generation?
Find the joy in the job, try to work in as many departments as possible, be brave and believe in yourself. Give everything as anything is possible.
Q: Tell us about the women in your organisation – are there any women that inspire you or have helped develop your personal or career journey?
I would have to say my manager (Cluster Director of Sales) Wendy White. I have worked with Wendy for many years and she is a true inspiration and someone I look up to. Over the years she has always supported me through my career journey and to her I am thankful not just for the opportunities she has given me but for the continued support and the confidence to believe in myself. I wouldn’t be where I am today without her.
Q: What is on the horizon for your organisation with the news that Radisson RED will be opening in Liverpool?
Radisson RED will be an amazing addition to our great city. It will be housed in one of the cities many iconic buildings as part of the Lime Street station redevelopment. Radisson RED is our most progressive brand, we seek to open them in cities with international appeal and a vibrant cultural and artistic scene, rich in history and diversity so Liverpool easily ticks all those boxes.